What if “good enough” becomes what everyone expects?

I’m worried about what happens to creatives when AI-made work becomes ordinary.

A company needs a website. Someone generates one. The company likes it, customers can use it, and it goes live.

I could point out the awkward typography, the sections that don’t belong together, or the animation that adds nothing. But if everyone involved is happy, who am I trying to convince?

That’s the part that scares me.

I know how much thought can go into a design. But knowing that doesn’t mean someone else will notice it, or want to pay for it.

And I can’t expect people to appreciate something just because it took effort. I don’t ask how many hours went into everything I buy either.

So where does that leave us?

If someone grows up seeing the same generated layouts, images and writing everywhere, those things might become their reference for what finished work looks like. Something I find repetitive could look perfectly normal to them.

Would they feel anything was missing?

I think we sometimes reassure ourselves too quickly by saying people will always want human creativity. I want to believe that. But I’d still ask: which people, for which work, and how often?

Someone might care deeply about the artwork they hang in their bedroom and barely care about the banner for their business. The same person can value creativity in one place and choose the cheapest acceptable option somewhere else.

That makes this harder than deciding whether AI work is good or bad.

I want a future where there’s room to try an unusual idea, develop it, and make something people haven’t already seen a hundred times. I’m afraid that space could get smaller if the first acceptable result becomes where every project ends.

We might still have plenty of things to make. I wonder how much room we’ll have to question what they should become.

If everyone is satisfied with “good enough,” who still gets the time to find something better?